If you have been on any social media site in the past week, you’ve seen the article Buzzfeed released on October 6, 2014. They’re being called beacons. It is a rapidly spreading technology that is currently taking over the advertising world.
What Are Beacons?
These beacons send out signals that push advertisements to your phone, and when you come within 10-12 feet of a beacon you are alerted to nearby sales, specials, or simply ads. The ads come in the form of a simple push notification and works by syncing the signal emitted from the beacon with your location services and Bluetooth to find your proximity.
Since the Buzzfeed article was published, City Hall in New York asked Titan to remove any devices pushing advertisement. But the real question is, are beacons the future of advertising?
Simple: The future.
Why Beacon Advertising?
Advertising will always choose the lowest cost, highest return possible, and advertisers will always seek to advertise where you are looking.
When “free” advertising online became possible, people stopped running ads in the paper. Now that people are no longer using their computers, but instead accessing the world through tablets and phones, advertisers will not stop till they can catch a piece of that as well. There is a reason you have to pay more for an ad-free Kindle than one which has a screensaver showing you all the books and movies you should buy.
How to Avoid Beacon Advertisements?
So how do you avoid beacon advertisements as easily as fast forwarding commercials on your DVR? It’s actually pretty simple.
- Beacons can only send advertisements to you if you allow it. Beacons themselves do nothing more than emit a location broadcast; it is your apps that send the notifications. To disable this feature simply don’t allow apps to send push notifications.
- Disable your Bluetooth when you aren’t using it. If you aren’t in your car or connected wirelessly to something via Bluetooth simply turn it off and beacons cannot communicate with your smartphone.
Despite the fact the NY City Hall asked for their removal, beacons are still out there and will continue to grow in popularity. If you do not want this form of advertising, avoiding it is as simple as a few clicks.